blendSMART

blendSMART has revolutionized makeup application with its rotating brush technology. The subtle spinning brush head rotation, anti-microbial bristles, and ergonomic handle deliver an even, natural finish time after time. This innovation ensures a flawless, airbrushed look with less effort and product waste.

blendSMART teamed up with TCF to accelerate its growth in the beauty market. Through in-depth research, the team identified consumers looking for an effortless and professional makeup application experience. By emphasizing the brush’s rotating technology and ability to deliver flawless results, TCF developed a messaging strategy that resonated with makeup enthusiasts. A combination of influencer collaborations, targeted digital campaigns, and strategic positioning helped blendSMART attract new customers and strengthen its brand presence.