Myhixel
Targeted health messaging educated consumers on pelvic health.
Overview
MYHIXEL offers clinically proven solutions for men's sexual health, focusing on climax control and improved erections. Their flagship product, MYHIXEL Control, combines a medical device with a cognitive behavioral therapy-based app to help men manage premature ejaculation.
Backstory
MyHixel collaborated with TCF to enhance its market presence and educate consumers on pelvic floor health. Through detailed research, the team identified key demographics and developed messaging that emphasized the device's ease of use and health benefits. By utilizing targeted advertising and educational content, the campaign effectively reached individuals seeking solutions for pelvic floor strengthening.
