Yeelight

Yeelight is a leading smart lighting brand offering a diverse range of products, including smart LED bulbs, ambiance lights, and gaming lighting solutions. Their devices are compatible with major IoT platforms such as Google Assistant, Amazon Alexa, and Apple HomeKit, providing users with versatile and customizable lighting experiences

Yeelight collaborated with TCF to strengthen its position in the smart lighting market. The team conducted market research to understand the preferences of smart home enthusiasts, developing messaging that highlighted the customization and integration features of Yeelight's products. By implementing a digital strategy that included influencer collaborations and interactive content, the campaign successfully engaged with tech-savvy consumers.