Particula

Particula transforms classic games with smart technology, creating interactive and connected experiences. Their product lineup includes GoCube, a reinvented smart cube; GoDice, Bluetooth-enabled dice; and GoChess, an AI-powered chessboard. These products merge physical play with digital enhancements for a more engaging and educational experience.

Particula collaborated with TCF to drive awareness and engagement for its smart gaming products. Through detailed market research, the team identified core audience segments and refined messaging to emphasize the innovative features of each product. By leveraging strategic influencer partnerships and precision-targeted advertising, the campaign successfully captivated gaming enthusiasts and tech-savvy consumers, strengthening Particula’s position in the market.