PooPail

GoodWag's PooPail 2.0 is an innovative 2-in-1 pet waste management solution designed to simplify the cleanup process for dog owners. Featuring a 4-gallon capacity, it allows for the storage of up to a week's worth of waste, reducing the need for frequent trips to the garbage. The PooPail 2.0 is made from durable, weather-resistant materials and includes odor-eliminating, leak-proof features to ensure a hygienic and convenient experience.

GoodWag joined forces with TCF to introduce PooPail 2.0 to a larger audience. The team conducted thorough market research to pinpoint the biggest challenges pet owners face, shaping a brand message that directly addressed their needs. By implementing a mix of influencer collaborations and targeted digital marketing, the campaign effectively connected with dog owners. With TCF’s expertise in audience engagement and sales optimization, PooPail 2.0 exceeded expectations, securing its place as a must-have pet care solution.