MyFirst
Parent-focused messaging expanded awareness for kids’ tech.
Overview
myFirst develops technology products tailored for children aged 4 and above, including smartwatches, drawing tablets, instant cameras, and 3D pens. Their devices are designed to be safe, educational, and engaging, fostering learning and creativity among young users.
Backstory
MyFirst partnered with TCF to expand its reach and educate parents on the benefits of early tech education. The team conducted market research to identify parents seeking safe and engaging tech products for their children, developing messaging that emphasized educational value and safety. Through targeted social media campaigns and content partnerships, the campaign effectively reached parents and educators.
