VIRGO

THE BEAM is a company specializing in award-winning bicycle accessories that prioritize safety without compromising performance or aesthetics. Their product lineup includes innovative items such as the CORKY rearview mirrors, which offer enhanced rear visibility for cyclists, and the VIRGO integral cycling helmets, designed for maximum protection and style. These products are engineered to integrate seamlessly into the cycling experience, ensuring riders can navigate roads confidently and safely.

TCF conducted in-depth market research to understand the preferences of modern cyclists, allowing THE BEAM to refine their product positioning and messaging. By showcasing the unique safety features and sleek design of their accessories, the campaign successfully attracted cycling enthusiasts. Through targeted advertising and influencer partnerships, THE BEAM achieved increased brand recognition and strong sales growth.