Carbo
Video ads & targeted campaigns boosted e-bike sales.
Overview
CARBO specializes in lightweight, durable folding electric bikes made from carbon fiber. Their models, such as the Model X and Model S, are designed for urban commuters seeking portability and performance.
Backstory
CARBO partnered with TCF to accelerate its growth in the electric bike market. The team conducted market analysis to identify urban commuters and eco-conscious consumers, developing messaging that highlighted the portability and efficiency of CARBO's bikes. By utilizing targeted advertising and engaging video content, the campaign successfully attracted riders seeking a sustainable transportation solution.
