Ferro Watches
Market analysis helped connect vintage watches with enthusiasts.
Overview
Ferro & Company crafts vintage-inspired timepieces that pay homage to classic aviation and racing designs. Their collections feature high-quality materials and precise movements, appealing to watch enthusiasts who appreciate retro aesthetics
Backstory
Ferro Watches partnered with TCF to amplify its brand and reach a broader audience of watch enthusiasts. The team conducted market analysis to identify the target demographic and refine the brand's narrative around vintage-inspired design and quality craftsmanship. By developing a focused digital strategy that highlighted the unique features and aesthetic of Ferro Watches, the campaign successfully connected with collectors and style-conscious consumers.
