FUELL

Digital campaigns attracted urban riders to electric motorcycles.

Overview

FUELL is an innovative manufacturer dedicated to advancing electric urban mobility. Their product lineup includes the Flluid series of e-bikes and the Fllow electric motorcycle, each designed to offer efficient, sustainable transportation solutions for city dwellers. The Flluid e-bikes are renowned for their exceptional range and power, allowing riders to navigate urban environments with ease and style. The Fllow electric motorcycle combines advanced technology with safety features, providing a compelling option for urban commuters seeking a high-performance, eco-friendly alternative.

Backstory

Fuell partnered with TCF to increase awareness and sales of its electric motorcycles. The team conducted market analysis to identify urban riders and electric vehicle enthusiasts, developing messaging that highlighted the performance and design of Fuell's motorcycles. By utilizing targeted advertising and engaging video content, the campaign successfully attracted riders seeking a premium electric motorcycle experience.