Blanc

Blanc is a cool face mask that allows you to breath fresh air through a HEPA filter, protecting your identity, and most importantly, having fun doing so with custom interchangeable panels.

Every creator yearns for the same thing: validation. A sign that they're on the right track and their idea will resonate with many people. The Blanc Mask was probably one of the most controversial PreLaunch.com campaigns during the past few years.No one—literally no one—ever thought that the egg-shaped face mask would get this popular. After many tests and experiments, here's what we found.The mask was for creative individuals who wanted to push the boundaries, with a full-face armor that goes above and beyond to protect the wearer from bacteria and viruses, and also give them privacy and protect their identity!And the entire marketing campaign for crowdfunding was built around it. We used a combination of videos, images, and gifs to showcase how the mask works and the potential creative applications it brings.The campaign slowly grew in popularity! It was an amazing success story that showed us just how powerful campaigns can be when you find the right positioning for a product.