MYHIXEL
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Overview
MYHIXEL is a unique therapeutic method that addresses premature ejaculation and climax control and allows men to control ejaculation without pills or numbing creams which could have side effects.Thanks to this method men can see they can control when they ejaculate. It combines a unique masturbation aid device with a specific 8-week exercise program to control ejaculation, all contained within a single app.


Backstory
MiniFalcon came to us during their live campaign for Facebook Ads, during which our results convinced the team to give us full campaign management during its Indiegogo InDemand.Through in-depth product and audience research, our targeted ads raised more than 60% of the campaign's total raise during the live campaign.With this understanding of the product and audience, we went back to the drawing board. By re-branding MiniFalcon and redesigning the entire page concept, we doubled the page's conversion rate during InDemand, a time when conversion rates typically drop.

