Pico

Pico helps anyone take their first steps into the magnificent world of growing plants.Bright and fun, it brings nature into every corner of your home. With its OSRAM LEDs, it shines like the sun, no matter how dark. With its 7-day water reservoir and capillary action it’ll take care of watering even when you’re not around. And with its multiple attachments, you can stick it anywhere, from your fridge to your bathroom mirror!

Pico was a fun and affordable product that we fully managed from launch to close on Kickstarter, and made it the most-funded and most-backed plant crowdfunding campaign ever.We highlighted Pico’s accessibility—making growing easy for everyone, its affordability, and early shipment—and the shared boredom of the 2020 lockdown. And used this to develop a lively visual and written tone to match the fun, light-hearted nature of the product.Colorful photographs accompanied punchy copy, and were turned into viral social media posts and advanced targeted ad campaigns. Our targeted approach to Influencer Marketing and PR outreach aided these efforts.