Varram

With 56% of dogs and 60% of cats classified as clinically overweight, obesity has become a major health concern, leading to decreased life expectancy for pets. The VARRAM Pet Fitness Robot addresses one of the greatest health challenges of the 21st century by keeping pets active and engaged. Equipped with a snack reward system to encourage movement, five-stimuli artificial intelligence, an automatic obstacle avoidance system, remote control via an app, and FDA-approved pet-safe materials, VARRAM provides an innovative solution for maintaining your pet’s health and well-being.

We took over management for the Varram project during its InDemand campaign. Though the campaigners had a solid base coming from the funding stage, we took on with a “tabula rasa” approach, meaning once we took over we repositioned its marketing strategy entirely, starting fresh. We crafted a new PR and marketing strategy but remembered to incorporate what worked with our other pet-related campaign projects.After conducting careful market research, we started with redesigning the campaign page and refined how we promoted the VARRAM to potential backers. The new advertising campaign and SMM strategy quickly become one the main contributors to the campaigns ongoing success.