KittySpring

This non-electric fountain is the most cat-friendly solution to our fur friends’ 2-day supply of fresh water. Featuring a wide and shallow dish, it delivers an enjoyable and whisker-safe drinking experience to cats, freeing cat parents from the need to refill the bowls all the time..

Having 2 successful pet products in our portfolio, we decided to take KittySpring and turn it into another big campaign for cats and their parents. The problem of cats’ dehydration being quite widespread and the market being full of different fountains—both electric and non-electric—KitttySpring was quite promising in terms of satisfying all the preferences of cat owners: it’s non-electric, is made of FDA and RoHS certified materials, and features a whisker-friendly design.The entire campaign and its strategies were thoroughly discussed and prepared by the team well before the launch. This allowed us to create an attractive storyline and ensure a high engagement level throughout the campaign. Besides, in close cooperation with our creator team, we organized a Cat of the Day Mega Giveaway, which allowed cat parents to win KittySpring for their cats by posting their cuties’ photos and videos. Another important factor determining the success of the campaign was creating a glass dish version of KittySpring considering our backers’ needs and wishes.