Poopail

With Poopail you get no more poopy days! Pick up and store your dog's waste for up to a week, without smell or hassle. Poopail keeps your hands, yard, and pooch clean.

We were keen to design the perfect crowdfunding campaign that would showcase Poopail’s unique features and value propositions in the most engaging way possible—after all, other solutions were available on the market.We knew to stand out amongst the competition, and we had to think outside the box and use innovative tactics with quirky visuals. So, instead of sticking with boring content, we jumped into the deep end and shifted our focus toward interactive, funny, and witty messages. We tapped into our playful side to make sure that potential backers saw our project in a new light—it was daring, unique, and full of personality. From advertising to campaign page—we did everything in our power to ensure that the Poopail’s story was interesting, interactive, engaging, and admirable.And the rest, as they say, is history...