CIGA Design

This is the watch with nothing to hide.A sophisticated transparent fully automatic timepiece made from Titanium and Sapphire Crystal that affords its wearer and those around him a chance to marvel at its inner workings and inherent strength.

We took on the CIGA Design campaign from pre-launch all the way through its live campaign, during which we raised $1-million.Understanding its predominantly aesthetic appeal, we created a strong visual language and used the provided prototypes to create a high-end photograph and video series. Together with a strong understanding of CIGA’s audience, we developed a language that spoke to the desires of real men.This became the basis for targeted ads and SMM, and a step towards engaging a variety of strong influencers who understood CIGA’s intrinsic value and mobilized their followers. Through language that echoed the timepiece’s sophistication and style, we also engaged influential media through our PR department.