BLUETTI SwapSolar

Introducing the BLUETTI SwapSolar Ecosystem, the power behind the greatest adventures. The BLUETTI SwapSolar Ecosystem comes with 3 units AC180T Solar Generator, MultiCooler Portable Fridge and B70 Modular Battery. The Ecosystem helps you keep your devices powered, run any appliance on the go, and keep your food fresh and refreshments ice-cold for 6 days!

We started our collaboration with the BlUETTI team in the midst of their crowdfunding campaign, with a clear goal to increase sales and boost overall performance. Through our market research and analysis, we identified key challenges and developed strategies to overcome them.Seasonality posed a significant obstacle, as the campaign had been initiated during a period traditionally characterized by low demand for outdoor gear. To effectively tackle this, our strategy pivoted towards leveraging targeted advertising campaigns on Facebook and Google. Recognizing that BLUETTI’s strong social media presence and established brand recognition could be an asset, these platforms allowed us to connect with an audience already familiar with the brand. By tailoring our messaging to highlight the year-round utility and unique selling points of BLUETTI’s products, we aimed to mitigate the impact of seasonality and drive interest and sales even during off-peak periods. This approach was driven by the insight that brand familiarity could significantly reduce the barrier to purchase, turning seasonality from a challenge into an opportunity for targeted engagement and conversion.To further drive sales, we introduced special offers for specific perks, such as the Multicooler and B70 battery bundle. These limited-time promotions helped boost sales significantly and also increased the average order value by 13.23%.Overall, our collaboration with BLUETTI resulted in a successful crowdfunding campaign that surpassed expectations. With our strategic marketing efforts and continuous analysis of results, we were able to overcome initial challenges and help BLUETTI achieve their funding goals, raising over $1,258,826.