Kara Pure

Kara Pure is a water dispenser with innovative air-to-water technology. It transforms the standard air in your home into a 9.2+ pH antioxidant-alkaline water. Kara Pure makes it possible to have up to 2.5 gallons (~10L) of water every day from thin air.

We started with product validation on Prelaunch.com and got initial feedback from potential customers. We were absolutely ecstatic about the results of testing our product on Prelaunch.com!Launching something totally new and unprecedented is definitely a daunting task, so in order to reach the greatest number of customers, we put together a comprehensive marketing strategy.Since trust and credibility were essential elements to success, we arranged weekly live streams hosted by the creator, where he interacted directly with customers. We also used social media marketing and email campaigns to help educate potential customers about the product.To amplify the impact, media representatives and influencers were recruited too! And finally, our advertising campaigns were tailored to continuously scale and target audiences from around the world.The end result?Kara Pure is now widely known as an innovative way to save money while helping the environment! And we couldn’t be more proud.