BOLD 2

World's Fastest Graphene Power Bank

raised

332,257
$

funded

3047.42
%

backers

1644

Overview

BOLD 2 is the fastest graphene power bank in the market. It comes with 4 USB ports and 2 wireless pads. It has a 140W Type-C port which can charge a 16" MacBook pro to 50% in just 30 minutes. It can charge any device wirelessly if they have that capability and charge AppleWatch with the other wireless pad..

Backstory

At TCF, we take pride in sharing the remarkable success story of the BOLD-2 campaign. Building on the triumph of its predecessor, BOLD-1, UZE entrusted us to refine and propel their innovative creation, BOLD-2, to new heights.Our journey began with a modest funding goal of $36,000 on Indiegogo but soared beyond expectations to secure a total funding of $152,670. This significant accomplishment was not the result of luck but of our meticulously crafted and executed strategies.We identified three key marketing avenues from the onset: PR, Influencer Marketing, and Email Marketing. We embarked on a comprehensive redesign of the campaign page, ensuring optimum conversions and increased average purchase value through strategic add-ons.Recognizing the power of social proof, we leveraged Influencer Marketing, specifically targeting YouTube due to its profound influence on consumer decision-making processes. Our outreach to YouTubers yielded 3 influential reviews that led to $10k+ in direct conversions and boosted organic search results.To keep the momentum going, we introduced special offers during the live stage of the campaign, significantly enhancing the conversion rate during vital promotions and reviews. Parallelly, our well-structured email marketing strategies consistently generated weekly conversions ranging from $5k to $10k throughout the campaign.We're not merely about creating campaigns - we're about crafting success stories. BOLD-2 is a shining example of our commitment to delivering extraordinary results.