MoonPass Lookouts

MoonPass Lookouts features five custom-built fire lookout towers, each with a glass roof for stargazing, allowing guests to explore the historic site of the Great Fire of 1910 while experiencing a once-in-a-lifetime forest adventure. It is founded by an acclaimed Airbnb host Kristie Wolfe. With modern-day comforts, including full-size beds, kitchens, bathrooms, and solar power, MoonPass Lookouts is poised to become a bucket-list destination for travelers worldwide.

The MoonPass campaign, which we've enjoyed managing, sailed smoothly through pre-launch product validations. Thanks to its promising results, we decided to continue overseeing its progress. Our successful campaign strategy was bolstered by the credibility and popularity of our campaign host, a well-respected figure within the community.A well-executed public relations strategy saw more than 60 articles about MoonPass being published in various local media outlets. This strategy undoubtedly played a major role in the campaign's success. We didn't stop there. Our ad campaigns, which focused primarily on Idaho and its neighboring states, also demonstrated strong performance. Our final stroke of marketing strategy was offering potential customers the flexibility to transfer their stay from MoonPass to any of Kristie's properties. This strategy further incentivized participation, prompting even greater engagement with our campaign.It is worth mentioning that $185,002 - was raised by another agency, and the Crowdfunding Formula was responsible for raising another $242,391.