MiniFalcon

The MiniFalcon was designed to go wherever life takes you. Folding down to less than two feet, it’s the first truly portable, high-performance e-scooter packed with innovative features. With 2-hour fast charging, a long-lasting battery, a 220 lbs (100 kg) weight capacity, and a Kinetic Energy Recovery System, it combines convenience with efficiency. The MiniFalcon also offers a smooth ride with its high-efficiency shock absorber, puncture-proof tires, and dual rear brake technology, all while keeping key stats visible on its quick-view digital display.

MiniFalcon came to us during their live campaign for Facebook Ads, during which our results convinced the team to give us full campaign management during its Indiegogo InDemand.Through in-depth product and audience research, our targeted ads raised more than 60% of the campaign's total raise during the live campaign.With this understanding of the product and audience, we went back to the drawing board. By re-branding MiniFalcon and redesigning the entire page concept, we doubled the page's conversion rate during InDemand, a time when conversion rates typically drop.