Hyphen

HYPHEN Wireless Earbuds are designed with functionality in mind, offering premium quality at an affordable price—so you can stop overpaying for top-tier sound. Engineered for superior performance, they feature integrated wireless charging, advanced touch control, Bluetooth 5 for seamless connectivity, IPX5 water resistance, effortless pairing, and an impressive 15-meter listening range. Experience the perfect blend of innovation and affordability today.

We have been working on the Hyphen campaign right from the beginning, designing specific promotional strategies, tactics, and methods to implement them. Although Hyphen was contending in a very competitive category, with many similar campaigns, we managed to strongly underline the project’s premium design and quality and clearly positioned it as a market leader in its category.A highly effective ROAS, successful Product Hunt launch, and correct PR strategies made Hyphen one of the top trending campaigns of Indiegogo for more than 2.5 months, making it one of the most successful earbud campaigns in crowdfunding history.