Keychron K2 HE

Ultimate Customizable Magnetic Keyboard

raised

1,177,319
$

funded

11,773
%

backers

6,608

Overview

Redefining the art of crowdfunding success, TCF helped Keychron take its innovation to new heights. The Keychron K2 HE, a cutting-edge mechanical keyboard featuring magnetic switches, set a new benchmark for what’s possible in keyboard technology. With its sleek design, compact layout, and versatile functionality, this keyboard appealed equally to gamers and professionals.The K2 HE wasn’t just a keyboard; it was a movement, merging state-of-the-art innovation with everyday convenience. From its precision engineering to its community-first approach, it quickly became a must-have among enthusiasts. TCF turned this vision into reality, delivering a Kickstarter campaign that raised over $1M, solidifying Keychron’s position as a market leader.

Backstory

Step into the world of Keychron, where cutting-edge innovation meets bold ambition. Already celebrated for its lineup of premium mechanical keyboards, Keychron sought to push boundaries with the K2 HE—a first-of-its-kind keyboard featuring magnetic switches. While the technology promised unparalleled performance, it was still relatively unknown to mainstream audiences.Enter TCF. As Keychron’s trusted partner, our mission was clear: to educate, excite, and engage a global audience. Leveraging our expertise in crowdfunding, we crafted a multi-layered strategy designed to captivate both loyal fans and newcomers. From meticulously planned content and vibrant visuals to influencer campaigns and targeted PR efforts, we left no stone unturned.Our efforts turned the K2 HE into more than just a product launch; it became a community-driven phenomenon. Gamers, professionals, and tech enthusiasts alike rallied behind the campaign, drawn by its unique features and promise of innovation.In just 12 hours, the campaign raised an astonishing $300,000 and ultimately crossed the $1M milestone. TCF didn’t just help Keychron launch a keyboard—we helped them redefine an industry standard, proving once again the power of strategic crowdfunding.