YASHICA Vision

YASHICA Vision is the first night vision device from the 75-year-old photography camera brand YASHICA. We made it the most funded binocular night vision on Kickstarter. It provides amazing 4k image quality for video and up to 58MP photo quality for crisp and clear photos. It also has AI-powered full-color vision and up to 600 meter view distance at night so you can see the objects in real color up to 600m away. The technology behind it does the heavy lifting by removing the noise and making the objects in focus look crisper without eliminating the details. It's made for nighttime and wildlife explorers who value the high-quality image at night, for hunters, campers, and people living in rural areas who want to monitor their farms and surroundings to protect their animals and home.

Establishing credibility and effectively communicating the product’s features were paramount for the YASHICA Vision campaign.To achieve this, we strategically structured the landing page to first highlight the esteemed YASHICA brand, a name synonymous with quality and innovation in the photographic and imaging industry for decades. This emphasis on the brand’s rich heritage was not merely nostalgic; it built a strong foundation of credibility and trust from the outset. By associating YASHICA Vision with the well-respected YASHICA legacy, potential backers were reassured of the product’s quality and the company’s commitment to excellence.Additionally, the page was meticulously designed to showcase the product features prominently, intertwining technical specifications with real-world applications to vividly depict the YASHICA Vision in action. Incorporating videos showcasing the product’s performance in real-world settings provided tangible proof of its capabilities, allowing potential backers to witness the remarkable quality and effectiveness of YASHICA Vision firsthand.The campaign’s success was a testament to the power of collaborative efforts, spanning from pivotal email marketing strategies to impactful advertising campaigns and dynamic social media promotions. Engaging with backer communities also played a critical role, enabling us to forge strong connections and generate significant buzz around the YASHICA Vision. These multifaceted initiatives propelled us to surpass our fundraising goals, ultimately raising over USD 1 million. The campaign concluded with an impressive 9.2 return on investment (ROI), underscoring the effectiveness of our comprehensive approach and the collective dedication of our team to achieve remarkable results.